"Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations". *
Strategy helps to answer fundamental business questions.
Where is the business trying to get to in the long-term? Which markets should a business compete in? How to perform better than the competition in those markets? What resources are required? Which external factors affect the businesses' competitive stance? What the business stakeholder's core values and expectations?
Strategies exist at several levels in any organization - ranging from the overall business (or group of businesses) through to individuals working in it.
Corporate Strategy is the overall purpose and scope of the business to meet its goals. This is influenced by investors and guides strategic decision-making throughout the business. Corporate strategy is often communicated in a mission statement.
Business Strategy describes a plan to compete in a specific market. It guides the implementation of strategic decisions for customer engagement, competitor identification and opportunity evaluation.
Operational Strategy guides company organization and resource allocation (people, processes and cash) to successfully execute the business strategy.
Strategic management is about framing strategic options with the necessary context to make guided, informed decisions.
Executives often know their desired end result but need assistance navigating a path to success. Key Bridge principals have extensive experience matching institutional expertise with financial constraints into a credible business plan to exploit strategic opportunities. Most importantly, we excel at articulating and communicating executive strategy, helping to build organizational consensus and translating each step into easily understood deliverables.
* Johnson and Scholes, Exploring Corporate Strategy